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JD Sports expects World Cup lift

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Sportswear retailer JD Sports expects strong first-half profits as business is boosted by the World Cup.

It said the build-up to the biggest sporting event on the planet, which featured prominent in-store marketing from sportswear giants Adidas and Nike, gave trading a lift during the 18 weeks to 7 June.

It did not release precise like-for-like sales figures, saying it would be “potentially misleading.”

“However, we are certainly pleased with the underlying performance of this segment in the period to date,” it added.

The group, which owns outdoor retailers Blacks and Millets, will report its first-half results on 17 September.

Published on Tuesday 17 June by Editorial Assistant
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