Karen Millen are hoping to grab their share of the international success enjoyed by Game of Thrones by choosing one of it’s young stars to front their latest campaign. The London-based retailer has appointed ‘Sansa Stark’, or rather actress Sophie Turner, as the face of it’s new Autumn Winter 14 collection .
The new campaign follows the brand’s recent push for expansion. In the past few months they have opened stores in Knightsbridge and New York’s 5th Avenue, and have also planned expansion in in Mexico, Norway, India and Taipei planned this year.
The promotion focuses on the Britishness and craftsmanship of the brand; it was shot it in and around East London (where Karen Millen is located) and was developed by an all-British creative team. Filmed by Glen Luchford, an award-winning film maker and photographer, it also features up and coming British models Lara Mullen, Rosie Tapner and Brogan Loftus. The aptedly named stylist, Katy England, is also working with the fashion house for the third time.
Chief Creative Officer for Karen Millen, Gemma Metheringham, said, “The campaign is a celebration of the creativity, craftsmanship and inspiration which is on our doorstep and reflected in our stores and collections all around the world. It brings together a team of the best of established and emerging British creative talent.”