Beauty brand Glossier has partnered with Space NK as it looks to expand its retail footprint across the UK and Ireland.
From June 8, the brand will be sold in 48 of the high street chain’s UK stores including branches in Cambridge, Cardiff, Dublin, Edinburgh, Liverpool and Norwich, WWD reported.
Space NK will also launch the brand’s products on its website and will roll out to further stores later in the year.
Glossier’s current retail presence in the UK includes one flagship store in London’s Covent Garden and a partnership with Sephora.
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Glossier chief executive Kyle Leahy said expanding the brand’s reach beyond London has been “a key goal as we strive to meet our UK customers where they are.”
She described the partnership with Space NK as a natural one as both companies focus on community and retail experiences.
Space NK head of makeup Suze College told WWD: “People in the UK know Glossier through social media, but so many customers in our regional locations haven’t had the chance to try the brand before they buy it.
“We are eager to get the product into people’s hands, and bring an exciting twist on Glossier.”
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