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Tesco trials the world’s first bouncy aisles

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Customers at Britain’s largest supermarket will soon have their weekly shop taken to a whole new level, as Tesco takes a leap forward in revolutionising the shopping experience.  The Big Four grocer has introduced trampoline inspired bouncy aisles, helping people reach the top shelves more easily.

 

Lucy Mecklenburgh, ex-star of ITV reality show The Only Way is Essex and current contestant on BBC’s gymnastics show Tumble, has worked with the supermarket to help develop and quality test the bouncy aisles. She has also been providing trampoline training to Tesco colleagues.


“The bouncy aisles are not only incredibly helpful, but also add so much fun to everyday grocery shopping! On Tumble, the trampoline routines were always my favourite, so I love the new aisles. I think people will jump at the chance to use them and I can’t wait for them to be installed in my local Tesco!” Mecklenburgh explains.


Daisy O’Farllop, Director of Aisle Operations at Tesco added, “Introducing bouncy aisles is both a practical and fun solution to help our customers reach products on the top shelves, as well as speed up their shopping trip.


Tesco’s patented Spring Stepper Shelf Solutionswill be fitted to the floor, running alongside the shelves, leaving space in the middle of the aisle for customers to walk down with trolleys. We initially planned to trial it in one store, but feedback has been so positive that we’re now scheduling a full roll-out of the bouncy aisles across the UK over the next 12 months.”

Published on Wednesday 01 April by Veebs Sabharwal
Tags: Tumble

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