Barclaycard has launched a new interactive platform which encourages the British public to decide on the nation’s most iconic shopping items.
The Barclaycard Great British Shopping Showdown will allow Brits to choose items in a series of “Tinder-style” battles. British products will be pitched against each other to reveal Britain’s ultimate shopping list. From fish and chips vs pork pies, garden gnomes vs wellington boots, etc.
The digital platform was created by Barclaycard’s digital agency AKQA and will run from today until 4 July on www.shoppingshowdown.co.uk. Users will be able to track the constantly updated leader board to see if their favourites makes the list.
Barclaycard’s Shopping Showdown is part of its integrated 50th anniversary marketing campaign to celebrate the impact it has had on British culture.
A TV advert, narrated by former Peep Show actor David Mitchell was launched at the end of May to further increase publicity for the campaign.
“No one does shopping like the Brits, and to celebrate 50 years of supporting this national pastime we’ve created something truly innovative and different that invites the nation to lead the debate and define what makes British shopping so special. It’ll be a fascinating contest and we look forward to seeing what the Great British public decides the ultimate British shopping list is. We’d encourage everyone to get involved and have their say” said Katherine Whitton, Chief Marketing Officer for Barclaycard.