Blacks has revealed a major brand refresh, repositioning itself as a destination where outdoor heritage meets everyday style.

The outdoor retailer said the relaunch includes revamped stores, a redesigned website and a sharper focus on consumers blending city living with outdoor lifestyles.

Five Blacks Pinnacle stores in Glasgow, Harrogate, Aintree, Meadowhall and Brighton have been refurbished as part of the rollout.

The business said the updated sites feature cleaner layouts, improved navigation and curated product edits spanning clothing, footwear and equipment.

Brands stocked across the refreshed stores include Rab, Columbia, The North Face, Berghaus, Merrell, Salomon, Fjällräven and Yeti.

Blacks said the new direction is aimed at the “urban adventurer”, shoppers looking for products that work both outdoors and in everyday wardrobes.

The relaunch also includes a redesigned ecommerce platform, which the retailer said offers a more modern and editorial-led customer experience.

CEO Steve Knights said: “Blacks is evolving to reflect how outdoor lifestyles look today. Time spent in the city and outdoors increasingly overlaps, and our customers want gear that works across both.

“This relaunch brings together considered retail spaces, curated product ranges and a modern digital platform, all designed to deliver a more relevant, inspiring experience while staying true to our outdoor heritage.”

The company added that store reopenings will be backed by local events and community hikes throughout May.

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