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House of Fraser hires digital firm to help shape future


House of Fraser has appointed digital consultancy agency TH_NK to work closely with executive stakeholders to explore what the future of the department store could look like.

With the aim of setting a vision for the next decade, the agency will work facilitate a series of interviews, roundtables and industry panels in at attempt to address and understand the changing role of the physical shop and the way in which to engage with informed and connected customers.

“TH_NK will play an integral role in helping House of Fraser shape the direction of its business in what is a really exciting time for retail” House of Fraser information chief Julian Burnett said.

“In TH_NK we have found a highly talented partner that completely understands the nuances of our business - and who will help challenge us as we lay the foundations for a future-facing strategy.

“The retail sector is entering another phase of transformation, and we’re deeply excited by the opportunity that high-street players have to play their physical assets to their advantage."

Published on Tuesday 05 July by Elias Jahshan

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