// Waitrose will revamp its MyWaitrose loyalty scheme later this month and will offer customers the chance to save more and to benefit from tailored offers
// The supermarket said it was its “biggest initiative to add value” for customers in a decade
Waitrose is to relaunch its loyalty programme this month as it ploughs money into deeper savings and personalised offers.
The John Lewis Partnership-owned supermarket has doubled its investment in MyWaitrose in what it calls “our biggest initiative to add value” for customers in a decade.
MyWaitrose members will be able to save 112% more than with its current scheme. For example, all members will get 20% off cheese, meat, fish and deli counters until March 14.
Waitrose said loyalty members would get “more flexibility, tailored offers and money off their weekly shop” when it relaunches MyWaitrose on 23 February.
Rewards will be split into two categories – personalised offers and exclusive savings – which will be awarded on a weekly and monthly basis respectively.
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The selection of tailored offers will expand as customers shop more, and vouchers can be redeemed weekly. Customers will be emailed each Wednesday to remind them to select their offers for the week.
The exclusive savings option will give the loyalty card users access to rewards across its fresh food counters, which Waitrose said was designed to boost smaller suppliers and allow customers to experienced its “unrivalled service”.
The retailer, which received a backlash from shoppers when it was revealed it would withdraw its free newspaper offer, will continue to give members free copies of Waitrose Food, Health and Drinks magazines, discounts on dry cleaning and Cookery School courses.
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