Klarna wants to ditch BNPL association

Klarna App Store page
AllEcommerceTechnology
// Swedish fintech giant Klarna is keen to the ditch its association with its main product, buy now, pay later (BNPL).

It instead wishes to move towards being known more for being a global retail bank and one-stop ecommerce shop, according to the company’s chief marketing officer.

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Klarna wants to ditch BNPL association

Klarna App Store page
// Swedish fintech giant Klarna is keen to the ditch its association with its main product, buy now, pay later (BNPL).

It instead wishes to move towards being known more for being a global retail bank and one-stop ecommerce shop, according to the company’s chief marketing officer.

READ THE FULL STORY  

Click here to sign up to Retail Gazette‘s free daily email newsletter

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