TikTok undercutting its rivals with cheap ads to boost revenue

TikTok app page
AllTechnology

TikTok is undercutting its social media rivals social media platforms by offering cheap ads amid a slowdown in digital ad spend.

The Financial Times has been informed that an increasing amount of advertising spend is moving from platforms such as Twitter and Meta to TikTok due to the Chinese site’s lower costs and higher levels of user engagement.


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TikTok undercutting its rivals with cheap ads to boost revenue

TikTok app page

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TikTok is undercutting its social media rivals social media platforms by offering cheap ads amid a slowdown in digital ad spend.

The Financial Times has been informed that an increasing amount of advertising spend is moving from platforms such as Twitter and Meta to TikTok due to the Chinese site’s lower costs and higher levels of user engagement.


READ THE FULL STORY HERE

Click here to sign up to Retail Gazette‘s free daily email newsletter

AllTechnology

Leave a Reply

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