// Sephora teams up with TikTok to introduce a new programme for founder-led beauty brands
// The programme will allow founder-led beauty brands to connect with the social media giant’s creators
Sephora has partnered with TikTok to introduce a new programme for founder-led beauty brands to connect with the social media giant’s creators.
The cosmetics retailer, which recently launched in the UK after 17 years, is looking to connect TikTok creators to beauty brands from Sephora’s Accelerate programme to help them learn social content strategies through a series of training sessions.
Topicals, Eadem, and Hyper Skin, which are part of the 2021 Sephora Accelerate cohort, will participate in the programme during launch. A total of 12 brands will take part in the initiative.
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Participating brands will get a chance to hear from #BeautyTok – a community which celebrates positivity and empowerment.
Sephora VP of marketing, social and influencer, Brent Mitchell said: “At Sephora, we have long been known as a brand builder in the prestige beauty landscape, and we are thrilled to partner with TikTok to share this unique creator-driven perspective with our brands and build a more inclusive beauty community.”
“Our partnership with Sephora and Digitas aims to educate brands on the importance of a DEI-first approach to creator partnerships.”
