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Anecdotally, there’s no doubt that cost-of-living pressures have changed the way people shop at the supermarket, with stories of cost-conscious consumers visiting Waitrose and Aldi in the same trip.
As the weekly grocery bills continue to inch steadily upwards, shoppers have been relying on supermarket loyalty schemes and price lock campaigns, scouting around at different grocers and buying more own-label food to save all the pennies they can.
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