Next is being sued by motor company Harley-Davidson in London’s High Court over claims that its “motorbike-inspired” t-shirt copies its logo.
The motorbike maker claims that the t-shirt’s biker angel wings and flames motif, with the text “Rise and Roar” across the chest, infringed its trademark, The Financial Times reported.
The “Black Fearless Stud Graphic Long Sleeve T-Shirt” is available online at Next in sizes 3 years to 16 years, with prices ranging from £6 to £8.50.
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In its lawsuit, Harley-Davidson said Next’s product “essentially replicates” the outline of its logo and the “graphic material and text…is commonly seen in the context of a motorcycle-based branding and more specifically the claimants’ branding”.
“Black and flame and wing motifs are often used in combination with [Harley’s] branding and the trade marks,” it said, adding that the design used by the fashion retailer would “call [Harley’s imagery] to mind for many members of the public”.
The motorbike maker is seeking a declaration from the court that Next has infringed its trademark and an order for the retailer to destroy “all infringing materials”.
Harley-Davidson declined to comment. Next has been contacted for comment.
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