Sosandar has signed a licensing agreement with Next for a new homewares range, as part of its ongoing strategy to boost brand awareness.
The pair have extended their partnership following the “success of Sosandar’s clothing range sold through Next,” with the tie-up set to combine the fashion giant’s sourcing and quality expertise with Sosandar’s design.
The range which is expected to launch in autumn 2025, will include a full set of living room furniture and accessories, including sofas, accent chairs, rugs and lighting. It will be sold online exclusively on the Next website.
Sosandar co-CEOs Ali Hall and Julie Lavington said: “It is a proud moment for the Sosandar brand to be licensing through Next, a testament to the strength of what we have built.
“This is a fantastic opportunity to leverage our brand equity and extend the success Sosandar has had through third party partnerships with little risk and no capital expenditure.”
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They added: “We will combine Next’s specialist technical and sourcing skills with our design aesthetic and understanding of Sosandar customers to deliver an exciting and unique product range.
“Importantly, the homeware range will broaden our reach into new audiences and enable existing customers to deepen their affinity to our brand.”
It comes after the fashion brand revealed it would expand into Ireland with an in-store launch at Arnotts in September, following the opening of its first two standalone stores in the UK.
The launch at Arnotts in central Dublin followed the brand’s successful online partnership with the retailer.
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