Sainsbury’s is expanding its Your Nectar Prices programme to checkouts across the UK from Friday 25 July, allowing members of its loyalty scheme access to their personalised offers directly at the tills for the first time.

The rollout builds on the retailer’s push into personalised loyalty, with more than 17 billion tailored discounts already generated since launch.

Currently available through SmartShop, Sainsbury’s grocery app, and online, Your Nectar Prices offers up to 10 weekly discounts based on customers’ shopping habits.

Sainsbury’s claims the offers could unlock over £150 in annual savings, with more than one million customers using the feature weekly—saving a combined £60m in the past year.

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To access the offers, customers must be digitally registered with Nectar and “tap to unlock” their personalised prices each Friday via the Nectar app or website before shopping. Once activated, discounts are applied automatically at checkout in-store or online.

Sainsbury’s chief marketing, data & sustainability officer Mark Given said: “Over the past few years, we’ve made significant strides with Nectar, with Nectar Prices being a big part of that success, bringing great value to millions of customers.

“But what really sets us apart is that we’re leading the way by making loyalty personal. Shoppers want to feel recognised and rewarded and while Nectar Prices are for everyone, we know our customers love an offer that is made just for them. That’s exactly what Your Nectar Prices delivers – it’s about giving customers those extra savings on the products they love and buy most.

“Every week over a million customers are making the most of their personalised discounts and, by rolling this out to our checkouts, we’re opening the door for millions more to grab fantastic offers on the items they already purchase and maybe even discover some new favourites.”

The move forms part of Sainsbury’s wider ‘Nectar Prices’ loyalty proposition, which offers discounts to all Nectar card users on thousands of everyday products. Customers can combine both schemes for maximum savings.

First launched four years ago, Your Nectar Prices covers a broad range of categories including fresh food, household, health & beauty, baby and pet care.

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