Bed retailer Dreams is expanding its footprint in the North East of England, to meet growing consumer demand, with the launch of a new distribution centre and store in Sunderland.
The investment brings together a new retail location at Pallion Retail Park and a dedicated distribution centre on the same site.
The Sunderland store, which opened in December, spans almost 9,000 sq ft and showcases the retailer’s full range of mattresses, pillows, bed frames and bases. The store has created five new roles, Dreams said.
Adjacent to the store, the company’s new distribution centre began operations on 4 February.
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Spanning just under 9,000 sq ft, the centre will expand Dreams’ regional stock capacity, improve product availability and support shorter lead times for customers across the North East.
The centre runs 6 days per week, Monday to Saturday, and has created 11 new jobs. It brings Dreams’ total number of UK distribution centres to 13.
The openings form part of a wider programme of store and distribution investments the business began in late 2024 and will continue through 2026.
Dreams CEO Jonathan Hirst said: “We’re really pleased to be growing our presence in the North East with our Sunderland distribution centre and nearby store.
“We know how important it is to try before you buy when choosing a bed, and how much people value fast, reliable delivery once they’ve made that decision.”
He added: “By expanding our presence in Sunderland, we’re making it easier for customers across the North East to get the right advice in store and enjoy their new bed sooner.
“It’s an important investment for us, and part of our wider ambition to help more people across the UK get a better night’s sleep.”
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