Lacoste has secured an interim court order against Shein in France, as part of an ongoing trademark dispute over products sold on the fast fashion platform.

The ban, which remains subject to a final ruling, is intended to “prevent infringement of Lacoste’s renowned trademarks resulting from the sale of clothing, jewellery and fashion accessories on the Shein platform”.

According to a statement released by the French court, the judge found there was “a likelihood of counterfeit by imitation” and “a clear risk of confusion for consumers”.

Lacoste was also awarded a provisional sum of €110,000 (£93,720) in damages.

The court ordered Shein to publish the decision on its website homepage and apps for one month, in a bid to prevent further damage by raising consumer awareness.

The decision was issued by a pre-trial judge in the third civil chamber which specialises in intellectual property cases. The wider trial remains ongoing.

A Shein spokesperson told Drapers: “We do not comment on ongoing litigation. Shein takes the protection of intellectual property rights seriously and has cooperated with Lacoste throughout these proceedings, including by promptly removing the products at issue once notified.

“The decision issued on 9 July 2026 relates only to interim proceedings. The substantive proceedings remain ongoing, and there has been no final determination on the merits of the case. Shein will continue to protect its rights and interests through the appropriate legal process.”

The ruling comes as Shein faces mounting scrutiny in France, where the government is stepping up action against ultra-fast fashion retailers.

The French government had presented a draft decree setting out the value of financial penalties for clothing products sold by fast fashion companies including Shein, Temu and AliExpress.

Click here to sign up to Retail Gazette‘s free daily email newsletter