Supermarket chain Morrisons has named Dr Mohsen Ghasempour as its chief AI officer, from 1 October 2026.
In the recently created role, Ghasempour will be responsible for setting up a central data science and AI function for the retailer. He will also oversee Data and AI strategy, focussing on consumer growth, operational efficiency and empowering colleagues.
Ghasempour said: “I’m excited about joining Morrisons and building the team that will help the business make effective and responsible use of AI in the years ahead, to deliver real benefits for customers and colleagues.”
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Ghasempour joins the business from Kingfisher and has also previously held senior technology roles at The Hut Group.
Rami Baitiéh, Morrisons CEO, said: “Creation of this new role reflects our commitment to ensuring Morrisons is embracing the opportunities in data and AI at pace, with focus and in the right way.
“Mohsen is a recognised expert in the field with hands-on experience of unlocking the potential of technology to deliver innovative new solutions that serve customers, empower colleagues and deliver measurable business impact. I’m delighted to welcome him to Morrisons and look forward to his contribution to our growth plans.”
He will report to Morrison’s CEO Rami Baitiéh.
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