Morrisons set to unveil shops with no checkouts

Morrisons
Morrisons is working with US technology company AiFi
// Morrisons mulls cashless store to compete with Amazon Fresh stores
// The grocer is testing technology that tracks objects customers put in their baskets
// Morrisons has been testing the concept known internally as Project Sarah at its Bradford head office

Morrisons is considering introducing a store that allows customers to put items straight from shelves into their bags, and walk out.

The Big 4 grocer is currently testing technology that tracks objects customers put in their baskets and charges them on a smartphone app.

Morrisons, which is currently the subject of a multi-billion pound takeover tussle, is attempting to compete with Amazon’s Fresh stores.


READ MORE: Will Morrisons benefit from a Fortress takeover?


The grocer has been testing the concept known internally as Project Sarah at its Bradford head office.

The store is open to thousands of staff and the FTSE 100 retailer plans to expand the idea more widely.

It is working with US technology company AiFi, which uses cameras to track the objects customers pick up and put in their baskets, and charges them through a smartphone app.

Amazon launched its till-less Amazon Fresh stores in the UK this year after success in the US.

Morrisons has been at the centre of a bidding war, accepting an offer from SoftBank-backed investment firm Fortress worth £6.3bn.

Click here to sign up to Retail Gazette‘s free daily email newsletter

1 COMMENT

  1. We need to create jobs and reduce automation in our Supermarkets and Superstores as we recover from the Covid-19 pandemic.I think self scan iss enough for most customers. The Elderly the disabled and customers who are unbable to use IT already struuugle wheen there is hardly checkout operator sitting at checkouts now days.
    If my local stores of Tesco Asda Sainsburys Morrisons Aldi and Lidl went cashless I would have to abandoned them and use smaller independently owned or franchised stores where i can still pay with cash or bank card at a person operated checkout.

LEAVE A REPLY

Please enter your comment!
Please enter your name here