// Lidl UK introduces meat-labelling system to provide clear info for customers
// The labels on Lidl’s fresh chicken have the same level of detail as egg packaging
// 71% of shoppers have demanded that retailers become more transparent with packaging info
Lidl has become the UK’s first grocer to introduce a meat-labelling system, which will improve transparency on the method of production for its customers.
The initiative is part of a trial on all of Lidl’s fresh chicken products to combat consumer confusion about how the fresh chicken was reared – including details that have not already been revealed by other supermarkets.
The labels on Lidl’s fresh chicken have the same level of detail as the information on egg packaging.
The German discouny grocer revealed that 71 per cent of shoppers have demanded that retailers become more transparent with the information displayed on packaging.
The new label will feature one of the following messages:
• Indoor – Birds are reared outside the UK to legal housing requirements
• British Indoor – Birds live in safe, comfortable housing with natural daylight, bales, perches and pecking objects
• British Indoor+ – Birds live in housing with more space to exhibit natural behaviour; with natural daylight and environmental enrichment
• British Free Range – Birds live in safe, comfortable housing with access to the outdoors for a minimum of 8 hours a day
• British Organic – Birds have access to large outdoor ranges, with smaller flock sizes and a GM free diet
“To ensure that we are continuing to make good food accessible for all households, it’s important that we offer customers quality meat products that are from a range of different farming systems,” Lidl UK chief commercial officer Ryan McDonnell said.
“With method of production labelling having been in place for a number of years on egg packaging, it makes sense to us to apply the same concept to meat products.
“It’s a topic that has been discussed extensively across the industry and we’re pleased that, through our lean and agile business model, we are in a strong position to be able to conduct this trial for our customers and share our findings to support any future developments.”
The move follows Lidl Germany’s successful labelling scheme which launched last year.
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14 Comments. Leave new
The label that matters to a person concerned with animal welfare is “NOT Halal” killed.
@Afty Your comments are harsh there is nothing wrong with wanting to eat meat where welfare is paramount. People have a right to know and choose how and where their meat comes from. Personally eating halal goes against my faith because of the way the animal is slaughtered and the fact that it is sacrificial meat.
Halal meat is not sacrificial. We mention in the name of God , the most Gracious , the Most Merciful before slaughtering. Slaughtering the animal makes the blood flow out of the throat which makes the meat more safer to eat , whilst stunning the animal , makes the blood soaked in the meat. There’s a huge difference between the 2 meats.
Unfortunately discrimination is only a one way system. We are not allowed to claim discrimination.
What complete rubbish!
I should have a right to choose which meat I am buying and would choose not to buy halal meat. It’s nothing to do with racism it’s purely on the welfare of the animal when being slaughtered
Let’s not forget halal slaughtering is done in the same way as kosher slaughtering so you should be against both if that is your opinion.
Great!But im more concerned whether or not its been “Halal” slaughtered,which should be banned in civilised countries.I would certainly not buy it.
You really do speak alot of nonsense.
So you saving people who sell halal in other countries are not civilised?
Clearly and biggited racist view.
You need to grow up and stop beinh nasty to people who believe different
Totally agree and why is it one meat seller was told to remove the sign saying none halal but but cruely killed meat sellers can put up halal meat. Is that not discrimination. Of course discrimination is a one way street in the UK.
Just read on Lidl poultry packaging that they still buy from 2 sisters food group (Aug 2019) so I won’t be buying any
more from Lidl. Plenty of other suppliers so why dont they use those after what happened with 2 Sisters?
Looks like people are using anti Halal as part of their biggited agenda discusting.
Nothing really to do with animal cruelty because if they cared that much they would be Vegan and not going looking for meat
What rubbish. I do not fear death. I fear how I die. I would not deliberately be cruel enough to cause such pain and anguish to anything. I am sick to death of EVERYTHING being put down to absolutely none existant discrimination. We have laws in this country that forbid us to kill animals ourselves because it has to be done in the least painful manner under controlled circumstances. The EU also upheld that killing without stunning is cruel and was outlawed. What goes around will come around and karma will have its day.