// Morrisons launches reusable Halloween costumes in bid to make spookiest night of the year more sustainable
// The full costume range is made using responsibly sourced fabric and recycled polyester from plastic bottles
Morrisons is launching a fully reusable Halloween costume range for children in a bid to create a more sustainable Halloween for shoppers.
According to research by the supermarket chain, thousands of Halloween costumes end up in landfill each year, bought once and then thrown away. The majority of which are made using plastic based materials including polyester.
In a supermarket first, the move means all new costumes within the range will be machine washable for the first time, allowing customers to re-use and pass on costumes – eliminating the need for single-use purchases.
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As well as making the costumes machine washable, all of this year’s costumes will now be made using 100 per cent responsibly sourced fabric as well as recycled polyester made from plastic bottles.
Morrisons has also removed all plastic hangers from the range and replaced them with a cardboard version in a bid to make Halloween more sustainable this year.
Morrisons buying manager Jodie Glew said: “Listening to customers, we know that while they love Halloween and the theatre that comes with dressing up, making the event more sustainable is really important to them. So we’ve worked hard with our team this year to create a range that is not only made using 100% responsibly sourced materials, but can also be machine washed – cutting down on waste and encouraging re-use year after year.”
Morrisons Halloween costumes are now available from the majority of Morrisons stores.
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