Male fashion brand Ben Sherman has today unveiled a new e-commerce website which allows customers from the UK and Europe to buy from the retailer online for the very first time.
Bensherman.com attempts to incorporate digitalised elements from the trader’s flagship store on London’s Carnaby Street, including the specialised ‘shirt bar’ service.
Along with the products on sale, the new website also features a store finder service and a blog section already populated with numerous articles on upcoming designs, launch initiative and interviews with famous Ben Sherman fans.
A statement from the firm released today read: “Whether you’re looking for the perfect shirt, a suitably stylish coat to get you through the winter months or to simply find out how to fold a pocket square, Bensherman.com is sure to be the new destination for today’s modernist.”
The new site is set to be rolled out to the US and Canada in February 2012 and then other global trading areas, helping to boost the British brand’s international reputation.
In September this year Ben Sherman launched a new concept store on Portobello Road in west London, the second branch after its Carnaby Street outlet to showcase the ‘shirt bar’ concept.
As part of the website launch the retailer has been videoing talks between leading creative artists under the heading ‘Conversations in Modernism’ which are now available for viewing on Bensherman.com.
“Through the careful pairing of our six subjects into three conversations, our initial episode opens with Sebastian Tarek, a cordwainer specialising in bespoke shoes, and Alex Robinson, a music entrepreneur,” the retailer explained.
“With the dialogue exploring issues such as how craftsmanship can survive the digital revolution and the problem with progress, as well as matters from far within the psyche such as the legitimacy of a career in wizardry.
“Each Conversation in Modernism, curated to ensure vibrant discussion, promises to offer a fascinating insights and viewpoints on the subject of clean living and forward thinking.”