Topshop has teased its first UK stockist with a social media video posted today (19 August) showing the Liberty façade and revealing the department store’s W1 London postcode.
Comments under the fashion giant’s post quickly clocked the setting as outside Liberty’s iconic shopfront, sparking speculation among fans that the department store will stock Topshop’s AW25 collection as the British brand makes its long-awaited return to the high street.
The news was then confirmed to Elle UK by Liberty’s group buying and merchandising director, Lydia King, who referenced Topshop’s prior cultural influence on London.
King stated: “To be a part of [Topshop’s] return, when there’s so much nostalgia about the location, and the brand, and the cultural moment, is really exciting.”
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International partners in Topshop’s relaunch include Irish department stores McElhinneys and Shaws, France’s Printemps and Denmark’s Magasin du Nord, as revealed last month.
Until today, the identity of Topshop’s UK stockist had been kept under wraps, fuelling weeks of speculation.
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The news comes just days after the brand relaunched its standalone website under its own domain, separate from Asos, with a 40-piece edit fronted by model Cara Delevingne.
The collection was also shown on the catwalk at London’s Trafalgar Square on Saturday (16 August).
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