// Vestiaire Collective is banning fast fashion brands from its marketplace
// The list of banned brands includes Asos, Atmosphere, Boohoo, Burton, Cider, Coast, Dorothy Perkins and more
Resale fashion platform Vestiaire Collective is banning all fast fashion products from its site just in time for the fast-approaching Black Friday.
The Paris-based business said the move is part of its “mission to drive collective change towards a circular fashion economy”, and “reinforces the notion of buying quality over quantity and encourages consumers to invest in craftsmanship at better prices”.
The list of banned brands includes Asos, Atmosphere, Boohoo, Burton, Cider, Coast, Dorothy Perkins, Fashion Nova, Karen Millen, Miss Selfridge, Missguided, Na-kd, Nasty Gal, Oasis, Pretty Little Thing, Shein, Tezenis, Topman, Topshop (and collaborations) and Warehouse.
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Vestiaire Collective chief impact officer Dounia Wone said: “Fast fashion has no value, and even less in resale,”
“We’ve taken this step because we don’t want to be complicit in this industry which has a tremendous environmental and social impact.
“The current system encourages overproduction and overconsumption of low-quality items and generates huge amounts of fashion waste.”
The company said its latest decision came after a team of employees visited Kantamanto in Ghana, the largest reuse and upcycling economy in the world.
Roughly 15 million garments pass through the Kantamanto market each week, according to Vestiaire Collective, with 40% of unbaled items leaving the market as waste.
“This trip underlined the importance of taking immediate, radical action around fast fashion,” Vestiaire Collective said.
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