Supermarket retail group Sainsbury‘s has today announced a reshuffle of its internal management team, revealing new bosses for its convenience & general merchandise divisions.

Roger Burnley is to take up the role of Managing Director of General Merchandise, Clothing & Logistics, having previously been Retail & Logistics Director at the company.

Sainsbury‘s has said that the new focus of Burnley‘s remit is due to the growing importance of non-food to the business, with general merchandise & clothing forming a key pillar of its growth strategy.

Helen Buck is being replaced as Convenience Director by Simon Twigger while she moves to become Retail Director for the group, looking after Sainsbury‘s supermarket estate.

All job changes will be effective from March 19th 2012, the start of Sainsbury‘s new financial year.

Commenting on the changes, Sainsbury‘s CEO Justin King said: “We‘ve got a great internal talent pool with the skill, dedication and drive to succeed in these roles.

“We are delighted to be able to develop our people in this way, as new perspectives and fresh ideas will drive sales and deliver the very best for our customers.”

Burnley, Buck and Twigger will all report directly to King, and the former two will continu in their roles on the Operating Board of Sainsbury‘s.

The retailer also revealed today that several divisional directors have taken on new responsibilities; with Charlotte Rhodes becoming Business Unit Director for Fresh Food; James Bailey rising to assume the position of Business Unit Director of Space & Formats; Kevin Barrett taking up the role of Director of Space & Formats; and Dave King now leading the group‘s China team.