High street giant Marks & Spencer (M&S) has announced today that it will in the next few months be unveiling its first ever Irish transactional website.
With 21 stores in the Republic of Ireland, the new site will support the service already established by M&S in the country and will feature the full range of clothing from the retailer and a selection of its homeware products.
Online expansion into Ireland follows the company’s launch of a similar French site in October last year and the creation of an online platform for its discount outlet division in February.
Marc Bolland, M&S CEO, has stated on several occasions that extending the retailer’s reach beyond its domestic market and improving its multichannel offer are priorities for the business going forward.
Jonathan Glenister, Head of M&S in Ireland, commented: “We’re proud that over the last 30 years customers across Ireland have grown to know and love M&S.
“The website has been long awaited and it’s great news that customers will soon be able to enjoy the convenience of shopping with M&S at anytime and anywhere.”
To promote the new service, M&S is awarding free gift cards to those who sign up to the company’s newsletter in order to stay up to date on the new website’s progress.
M&S will hope that the new site capitalises on the strong and growing presence it has on social media in Ireland, with to date 42,000 Facebook fans and 2,000 Twitter followers in the country.