Budget supermarket Aldi has today announced it is set to introduce a budget school uniform to rival other supermarket chains at the cost of a mere £4 from next month.
Offering school essentials including a round neck sweater and a pack of two plain white shirts costing £1.25 respectively and a pair of trousers at £1.50, the retailer has calculated that the garments will costs just two pence a day to wear.
Confident that this is the cheapest uniform to buy on the market, the grocer has promised that if a customer finds one at a more reduced price it will drop its selling point even lower.
Aldi has never sold school uniforms prior to introducing this line and it is likely that the initiative will create a price war among competitors.
Last summer, grocer Asda attacked high street retailer WHSmith for the high price of its stationery during the back-to-school rush, branding its products “a rip-off”, while supermarket giant Tesco also instigated a price war last year following the introduction of its Big Price Drop.
Last month, Aldi was recognised for offering quality products at an affordable cost by consumer group Which?, beating Lidl, Waitrose and Marks and Spencer to the title of Best Supermarket.
In an attempt to maintain a strong reputation in the budget grocer sector, Aldi announced yesterday a revision of its pay to milk farmers by increasing it to two pence, in time for the proposed cuts by milk processors next week.
Tony Baines, Managing Director of Corporate Buying at Aldi, commented: “We work hard to consistently offer high quality products at everyday low prices that shoppers can trust, and this is exactly what we wanted to do with this school uniform range.
“Children grow so quickly and our £4 school uniform offers parents great value without compromising on quality.
We guarantee to offer the lowest price school uniform set, so there is no need to go to any other supermarket.”