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Boots "truly sorry" for competition error


Health & beauty retailer Boots has issued an apology today after erroneously notifying customers that they had won a holiday as part of a competition.

Social networking sites were awash with complaints from irritated customers who had received an email stating that they were the winner of a trip to Barcelona, before the offer was redacted by the retailer which sent a second email hours later explaining its mistake.

Run in partnership with hair products company VO5, the competition also offered a haircut by the brand and informed each of the nearly 10,000 entrants that they had won rather than select a single winner.

By way of an apology, Boots is to offer a second chance to win the Spanish holiday and will also offer £10 worth of Boots Advantage Card Points to all those who entered.

Mark Taylor, Head of Customer Support Centre at Boots UK, said: “We can confirm that unfortunately an email was sent in error this afternoon by one of our suppliers informing some of our customers that they had won a competition.

“Boots UK always aims to offer exciting competitions and money can’t buy experiences and we are truly sorry for any upset that has been caused by this mistake.”

Published on Friday 16 November by Editorial Assistant

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