Ex-Marks and Spencer (M&S) CEO Sir Stuart Rose has today been named Chairman of online fashion recommendation service Dressipi.
Joining the company in a part-time advisory role, Rose will work with Co-Founders Sarah McVittie and Donna Kelly to drive adoption of the service further across the high street and online.
Combining stylists’ knowledge with technical expertise to determine the best garments for every woman in terms of size, body shape and personal taste, Dressipi recently announced that online & mail order fashion retailer Boden is using its services and now online private sales provider BrandAlley has also signed up with the company.
Additional high street names are set to join Dressipi early next year and it is hoped that Rose’s involvement, as well as the expertise of its in-house stylists, will further boost the site’s profile.
Rose explained that the increasingly fast-paced evolution of the retail sector makes this an ideal time to implement the service as part of a broader multichannel strategy.
“I’m delighted to be able to advise Dressipi at such an exciting time for the business and a pivotal time for the fashion world.
“Retailers have been crying out for years for a solution that can help them merchandise and sell clothes more effectively online.
“Getting a woman to buy an outfit on the internet is about much more than showing them it’s available in their size.
“Before they click ‘buy’ they want to feel confident it will suit them and complement garments they already own.
“Giving online shoppers the confidence to make a purchase is the problem I think Dressipi have nailed with their recommendation service.
“I’m very much looking forward to working with Donna, Sarah and the rest of the team to help them bring the benefits of Dressipi to more retailers in 2013.”
Dressipi also revealed findings of its first Fashion Brands Index today, a survey of 40,000 women which revealed that fashion retailer Zara, which this week opened a flagship on London’s Oxford Street, is the most popular brand on the high street, favoured by 33 per cent of respondents.