Luxury department store Selfridges is to launch its first click & collect service next week, with a drive-thru option for shoppers planned for next year, it has been announced today.
From May 9th 2013, shoppers will be able to collect products ordered online from all of the retailer‘s four UK stores to improve flexibility amid growing demand for convenience.
Selfridges drive-thru offer will launch at its Oxford Street flagship early next year and in the interim, the store will provide 30 minutes‘ free parking for those collecting goods from a dedicated area with direct access to the car park.
Orders made before 4pm will be collectable the following day from a “dedicated collection point” as soon as stores open, the chain said, noting that no other retailer offers such early collections.
In order to improve the practicalities of collection, shoppers will be able to choose which day they would prefer to collect purchases within seven days of ordering while also being able to try on any fashion or accessories items ordered online before purchasing.
As part of this multichannel strategy, the retailer is also offering a carry-to-car service as well as the ability to continue shopping using iPads placed at collection points.
A statement from the group said: “Selfridges‘ outstanding new online development with Click&Collect is the first of two major expansions of Selfridges‘ transactional site capabilities.
“The second, to come later this year, will see Selfridges go global and offer its famously unique and wide-ranging product mix to customers around the world.”
