Unseasonal weather this spring has caused a surge in online traffic to health and well-being products to triple, while home and garden has plummeted new research reveals.
Health and well-being has emerged as the strongest performing online shopping category in the UK this spring which has trebled, while the home and garden sector dropped by 61%, according to research from Become Europe.
Michael Rausch, General Manager at Become Europe said that the poor weather had encouraged more concentrated spending on feel-good products. He said: “Consumers are spending more to feel better in the colder weather. The decrease in home and garden traffic is not surprising, as seasonal products such as barbeques are unlikely to sell.”
Price comparison provider Become Europe analysed the traffic of 400 UK shops, seeing a substantial increase in traffic of products such as vitamins, cold remedies and diet and nutrition products, as well as body and well-being products.