Hilco, owner of HMV, has hired Dan Truscott as Managing Director of the soon-to-be-relaunched Pure customer loyalty programme.?

Truscott, who has worked with Barclaycard and GE Money, will launch Pure in early October 2013 in the UK and update the scheme in Canada.

Paul McGowan, Chairman of HMV, commented: “We are very pleased to have recruited somebody of Dan‘s calibre to develop and grow the customer loyalty programme. This appointment demonstrates our commitment to reenter and grow the Pure customer loyalty service and to properly engage with our customer base.”

Ireland‘s largest entertainment retailer Xtra-vision and the new HMV Ireland business, which launches in September, will also be joining Pure.

The scheme, which has five million members, will carry ‘new branding and a whole new look and feel.‘