Morphy Richards has appointed Savvy Marketing as lead strategic marketing agency as it plans to improve brand planning and positioning.
The process of choosing a company, which included tasking agencies with creating a proposition, key art visuals and marketing collateral to demonstrate brand positioning, preceded Savvy Marketing being awarded the business.
Rod Burrows, Marketing and Consumer Engagement Centre Director at Morphy Richards comments: “Savvy stood out from the competition – they demonstrated a great understanding of our business and what we wanted to achieve. They responded to our brief with an intelligent strategy demonstrated through creative and backed up with a thorough understanding of retailer and shopper insight.”
He explained that Savvy will be responsible for assisting with brand planning and development to ensure it is consistent with the strategy.
Catherine Shuttleworth, Founder and CEO of Savvy Marketing said: “With over 90 percent of all British households owning a Morphy Richards appliance, the brand is a well-loved national favourite. We’re really pleased to have been appointed – we pride ourselves on developing great concepts that produce solid results for our clients. We’re delighted that Morphy Richards have the confidence in us to deliver.”