The Co-operative Food has begun supplying the Navy, Army and Air Force Institutes (NAAFI), enabling British servicemen and women to buy the retailer’s own-brand frozen food products at military bases around the world.
The new contract with NAAFI – a first for The Co-operative Food – will ensure that British soldiers, and their families, will now be able to enjoy a slice of Britain while overseas.
As well as military bases in Germany, Co-operative frozen food products will be on sale in NAAFI stores in Gibraltar and in far-flung outposts, such as Brunei and the Falkland Islands.
The frozen foods deal will include top sellers, such as breaded cod fillets, southern fried chicken portions, chicken and mushroom pies, lamb shanks in mint gravy, ice cream – and a 12-strong selection pack of Indian foods.
Steve Murrells, Chief Executive, Retail, at The Co-operative Group, said: “The NAAFI does a terrific job in providing British servicemen and women and their families with a ‘taste of home’, so The Co-operative is pleased to have become part of that team.”