Menswear fashion retailer Brothers We Stand (BWS) has gone live as it brings together an array of ethical menswear brands under one website for the first time.
Brands such as Nurmi, Run & Fell and Elvis and Kresse have signed up an attempt to increase brand sales through the site, which employs a drop-ship model.
Aiming at a target market of men who are style conscious but also aspire to purchase sustainably, BWS seek to provide menswear with design, quality and provenance.
Founder of BWS, Jonathan Mitchell, who thought of the idea 18 months ago, said he was excited and satisfied to be launching.
“It’s great to get something live and now the challenge is to create something that people genuinely value and will come back too,” he said. “I’d also like to say that it is the brands we’re working with that make it a special collection. They have invested a huge amount of time and effort into product design, and creating supply chains where people and planet are valued.”
Selling ‘built-to-last’ clothing who champions brands that source products sustainably, the site sells staple items such as t-shirts, knitwear, jeans and shirts, as well as iPhone and Mac Book cases.
Kresse Wesling, co-founder, Elvis & Kresse – one of the brands who launched with BWS - said the idea of approaching a purely male audience was interesting.
“Our two best selling pieces are mostly purchased by or for men, so we thought it was a good fit,” she said. “We like their aesthetic, imagery and focus so we hope they do well.”
Official launch of the site takes place on Brick Lane on November 21.