Mobile phone provider EE has increased the diversity of its offering by launching a curated ticket site.

EE Tickets, which is a “significant evolution” of EE ticket site Orange Fun Finder, will cover UK events across music, comedy, theatre, sport and family friendly attractions and offers a free personalised events service for customers.

“The new site design will make it even easier to find tickets to the things our customers love – often at a great discount – all they have to do is tell us where they want to go out and what they like,” said EE Director of Propositions, Simeon Bird.

EE signed up 2m British customers in 2013 and said the UK had the fastest 4G sign-up rate in the world outside of South Korea.

The site is run in partnership with Last Second Tickets.