Dominos Pizza has launched its latest marketing campaign which focuses on the quality and freshness of its ingredients.
The campaign, which spans TV, VOD, mobile and social media, features a 30 second TV ad which shows its pizza making process played backwards.
The ad, which is targeting family customers at weekends, runs through March until 13 April and aims to reach a national audience across both terrestrial and digital channels.
The campaign was developed by Iris Worldwide and supported by Arena Media.
“From our secret recipe tomato sauce to 100% British mozzarella, sourcing delicious ingredients and creating a fantastic end product for our customers is at the heart of everything we do,” said Jane Walker, Head of Marketing at Domino’s.
About 65 per cent of all Dominos sales are done online with the campaign aiming to generate more app downloads and heightened customer engagement.