Thursday, January 24, 2019

Video: How Foyles moved 500,000 books


Bookseller Foyles has unveiled a video which shows the process of its relocation from 113-119 Charing Cross Road, where it has traded from since the 1920‘s, to a new London store.

Foyles, which currently operates seven bookshops, has “embraced digital” by placing screens in its new flagship, just 100 metres down the road from its original location, to provide information and inspiration to customers.

After sales slipped 2.5 per cent to £22.9m in the year to June 2013 it appears it‘s making a recovery with sales up 1 per cent this year.

Its Foyles Book search can be accessed through a web page from customers‘ smartphones using in-store wi-fi which allows shoppers to see what books is available in-store and where to find them using an interactive map.

The eight level store also includes a click-and-collect point. “Click-and-collect is a growth opportunity,” says Foyles chief executive Sam Husain. “People can come in and spontaneously buy as well.”

The new store has a range of 200,000 books but the total number in-store reaches around 800,000 at Christmas and fluctuates throughout the year.


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