It is no secret that retail is becoming an increasingly online game. With more customers using the web to satisfy their retail needs, website quality has never been so important. It is likely therefore that this year’s ‘website of the year’ award will be one of the most anticipated to date.
The award is partly decided by the great British public who can vote for their favourite among nineteen different categories. The following retailers have been nominated under the category ‘shopping’:
Amazon Argos Camerich Debenhams Ebay Gumtree HotUKDeals John Lewis Marks & Spencer Ocado Tesco
There are two prizes to be won: the Best and the Most Popular Website of the Year. The ‘Best Website’ will be the website which scores highest on the following four categories: content, navigation, design and recommendation intention. The ‘Most Popular Website’ is the site with the highest number of votes.
This year’s contest will be the eleventh consecutive election organised by MetrixLab, a global insights and analytics provider. With approximately 90,000 votes, the Website of the Year election is one of the largest public prizes in our country.
Angela Morgans, Managing Director of MetrixLab UK said: “Website of the Year is a great initiative that MetrixLab is proud to conduct annually. As digital is now a central part of any brands marketing strategy, the quality of their website, and its ability to stand out against the competition, is a more important factor than ever. We are so pleased to be able to recognize the top performing websites in the UK, and to ensure that the UK market is aware of which brands they should be watching, and who is delivering great digital content via their website! Can’t wait to see this year’s winners!”