Halfords UK‘s leading retailer of automotive leisure and cycling products, has teamed up with model and mother Jodie Kidd to campaign against the 5% VAT tax on children‘s car seats.

Halfords and Jodie are standing up for families and calling on the EU to take action on the issue. The motor retailing brand calculated that car seats are costing more than £31 million a year, yet this figure is not taking in to account extended family members that may be purchasing additionalcar seats for when relatives children are in their care . The cost including VAT may result in parents choosing to purchase second hand car seats in which are unaware of its safety history or its suitability for the child or the car.

Children‘s clothing currently has zero VAT as does road safety items such as motorcycle helmets. So there seems to be no reason on why children‘s car seat should have a 5% VAT.

Model Jodie Kidd is currently Halfords motoring ambassador and is working with the store on a number of autumn and winter campaigns. Jodie will be supporting safety, sharing motoring advice and promoting seasonal product messages.

Halfords has reduced their entire range of children‘s car seat to the equivalent of having no VAT which will end on November 17th.

The petition currently stands at 1,333 with 167 more signatures needed. Should the petition prove successful the topic of abolishing or reducing the VAT can be raised in court.

Connect with Halfords via their Twitter using the #LoveSafety to support the campaign.