GANNI and Hunter have launched their first limited-edition collaboration, combining Hunter’s British heritage in weather-ready design with GANNI’s Copenhagen aesthetic.
Launched today, (14 September), the collection features waterproof ponchos, rain hats, a protective cover for the GANNI Bou bag, Wellington boots and an umbrella in GANNI’s signature leopard print.
The range combines weatherproof materials with bold colours, proportions and leopard print, with the pieces designed to be mixed and matched for city and countryside wear.
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“Hunter is such an iconic British brand, and bringing its legacy together with GANNI’s Copenhagen perspective feels like a very exciting conversation between two worlds,” said GANNI creative director Ditte Reffstrup.
“I love the idea that the most practical pieces can also be the most expressive.”
Hunter parent group, Authentic Brands Group partnership marketing EVP Matthew Salter added: “At Hunter, we’re constantly exploring new ways to bring our heritage to life for today’s consumer.”
“GANNI brings a distinctive perspective to modern fashion and a unique ability to make functionality feel joyful and expressive.
“Together, we’ve created a collection that feels both unexpected and authentic to who we are as brands.”
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