Hunter’s huge boot box activation to take over Covent Garden

Hunter
FashionMarketingNews

Hunter has unveiled a giant boot box pop-up store for November.

The store will be located in the East Piazza of Covent Garden, by the Royal Opera House and is open from 9 to 25 November (it will be closed from 5pm on 9 November and 10th November for private events)

Visitors to the experience the shoe box pop-up will able to explore the craftsmanship, heritage and innovation of the brand. The design for the space was inspired by Hunter’s visual identity and colour palette and was devised and built by creative brand and event production agency Xquiste.



It will feature a selection of products suitable for gifting such as footwear, outerwear and stocking fillers. Exclusive products, gift-with-purchase opportunities, monogramming and personalisation are also available.

According to the brand, the pop-up experience was possible due to the support of the Shaftesbury estate.

The pop-up will be supported by its ‘Iconic in Nature campaign’, starring British supermodel Kate Moss. The campaign will be featured across Covent Garden and Leicester Square and will celebrate the brand’s 170 anniversary.

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Hunter’s huge boot box activation to take over Covent Garden

Hunter

Hunter has unveiled a giant boot box pop-up store for November.

The store will be located in the East Piazza of Covent Garden, by the Royal Opera House and is open from 9 to 25 November (it will be closed from 5pm on 9 November and 10th November for private events)

Visitors to the experience the shoe box pop-up will able to explore the craftsmanship, heritage and innovation of the brand. The design for the space was inspired by Hunter’s visual identity and colour palette and was devised and built by creative brand and event production agency Xquiste.



It will feature a selection of products suitable for gifting such as footwear, outerwear and stocking fillers. Exclusive products, gift-with-purchase opportunities, monogramming and personalisation are also available.

According to the brand, the pop-up experience was possible due to the support of the Shaftesbury estate.

The pop-up will be supported by its ‘Iconic in Nature campaign’, starring British supermodel Kate Moss. The campaign will be featured across Covent Garden and Leicester Square and will celebrate the brand’s 170 anniversary.

Click here to sign up to Retail Gazette‘s free daily email newsletter

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