// Uniqlo preps to open a new store in Covent Garden tomorrow, where it will be joined by sister brand Theory
// It will be Uniqlo’s 17th store in the UK and Theory’s fourth
Uniqlo is set to open the doors to its new 1,450 sq m joint store with Theory in Covent Garden tomorrow.
Located in the heart of the famous shopping district with entrances on Long Acre and Floral Street, the three-floor store houses the fashion retailer‘s menswear and womenswear offering.
The Grade II-listed former Victorian carriage hall features an open courtyard and vaulted glass atrium focusing on experience-led features for customers including its repair and reuse re.Uniqlo station and its first in-store cafe.
The Covent Garden store is the second UK retail location to host both Uniqlo and Theory under one roof, following the opening of their 20,500 sq ft joint store on Regent Street last April.
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Uniqlo UK chief operating officer Alessandro Dudech said: “It’s an honour to be opening in an area of London with such cultural and retail heritage and continuing to expand our U.K. presence in important retail locations.
“With such a strong footfall from both Londoners and tourists, we look forward to offering
LifeWear to both new and existing Uniqlo customers.”
Theory global chief executive Dinesh Tandon said: “We are thrilled to open a new Theory store in Covent Garden, a dynamic and vibrant shopping destination loved by both tourists and locals alike.”
“This opening, our fourth in London, marks a significant step in the continuation of Theory’s expansion plans for Europe. We are excited to offer customers elevated menswear and womenswear wardrobe essentials at Covent Garden and strengthen our brand presence in London.”
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