// Uniqlo will open its first joint store with Theory on Regent Street this week
// The 20,500 sq ft store will be divided along three floors with Uniqlo on the lower ground, ground and first floors
Uniqlo will be opening the doors of its highly anticipated new central London flagship joint store with Theory on Regent Street tomorrow.
The 20,450 square foot store located at 101-113 Regent Street is being described as Uniqlo’s “most significant store to date” and reinforces the Japanese retailer’s commitment to the UK high street.
Spreading three floors, Uniqlo’s store will cover all three floors, while Theory will be housed on the ground floor with its own entrance.
READ MORE: Uniqlo and Theory to open new joint store on Regent Street this month
“Regent Street holds a special significance for Uniqlo as it was the location of one of the first stores that we opened outside of our home market in Japan, 20 years ago,” said Uniqlo Europe CEO Taku Morikawa.
“The store was designed to reflect the Spirit of London and aims to make our LifeWear offering more accessible and sustainable for our loyal customers who have supported us in the UK for these past 20 years.”
Theory worked with architectural studio Sybarite to create a sculpted and curvaceous space from natural materials including cork and organic clay.
Uniqlo Regent Street also has a sustainable focus, and includes the retailer’s first repair studio in partnership with East London repair shop, Studio Masachuka.
The studio will offer both “simple and elevated” repair services based on the Japanese Sashiko stitching technique.
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