// PrettyLittleThing opens new showroom and office space in central London
// The space house a content room, photo studio, working offices, meeting rooms
PrettyLittleThing has opened the doors to a new showroom and office space located on 29-31 Great Portland Street, in the heart of Oxford Circus.
The 4,375sq ft showroom has been transformed into an on-brand pink haven and follows the success of similar openings in Paris, Miami and Los Angeles.
The online fast-fashion retailer’s new space will act as a private showroom welcoming influencers, press, celebrities and stylists, housing a content room, photo studio, workspace, meeting rooms, a showroom and a reception area.
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The new location will also act as a content creator hub, hosting events for influencers and celebrities, and providing a place for them to explore the brand, try on clothes and create content.
PrettyLittleThing marketing director Nicki Capstick said: “We are thrilled to be opening another iconic showroom in the heart of London. Since our launch in 2012, we have built a strong portfolio of showrooms and are excited to expand our offering to the pool of talent we work with throughout the UK.
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