In pictures: PrettyLittleThing opens London showroom and office space

13th April 2023

// PrettyLittleThing opens new showroom and office space in central London

// The space house a content room, photo studio, working offices, meeting rooms

PrettyLittleThing has opened the doors to a new showroom and office space located on 29-31 Great Portland Street, in the heart of Oxford Circus.

The 4,375sq ft showroom has been transformed into an on-brand pink haven and follows the success of similar openings in Paris, Miami and Los Angeles.

The online fast-fashion retailer’s new space will act as a private showroom welcoming influencers, press, celebrities and stylists, housing a content room, photo studio, workspace, meeting rooms, a showroom and a reception area.

Subscribe to Retail Gazette for free

The new location will also act as a content creator hub, hosting events for influencers and celebrities, and providing a place for them to explore the brand, try on clothes and create content.

PrettyLittleThing marketing director Nicki Capstick said: “We are thrilled to be opening another iconic showroom in the heart of London. Since our launch in 2012, we have built a strong portfolio of showrooms and are excited to expand our offering to the pool of talent we work with throughout the UK.

Click here to sign up to Retail Gazette‘s free daily email newsletter

Fashion

Leave a Reply Cancel reply

Fashion

13th April 2023

Georgia Wright

// PrettyLittleThing opens new showroom and office space in central London

// The space house a content room, photo studio, working offices, meeting rooms

PrettyLittleThing has opened the doors to a new showroom and office space located on 29-31 Great Portland Street, in the heart of Oxford Circus.

The 4,375sq ft showroom has been transformed into an on-brand pink haven and follows the success of similar openings in Paris, Miami and Los Angeles.

Subscribe to Retail Gazette for free

The new location will also act as a content creator hub, hosting events for influencers and celebrities, and providing a place for them to explore the brand, try on clothes and create content.

Click here to sign up to Retail Gazette‘s free daily email newsletter

Social

SUBSCRIBE TO OUR DAILY NEWSLETTER

From job cuts to self-service, how are retailers cutting costs in 2025?

30/01/2025 x 10:30 AM

Latest Feature

Interview: How Palmer’s 20-year logistics partnership is fuelling its European expansion

Palmer’s may be one of the most familiar names on the bathroom shelf, but behind the cocoa butter bottles is a surprisingly small UK operation.

ET Browne UK, which distributes the American family-owned skincare brand, has grown its sales while keeping its core team to fewer than 20 people.

Now, as a new Tahitian Vanilla range brings younger shoppers to the brand and the company looks to expand further into Europe, the pressure is falling on the supply chain to keep up.