// PrettyLittleThing is set to open a new showroom and office space in central London this April
// The premises will house a content room, photo studio, working offices, meeting rooms and a showroom space
PrettyLittleThing has signed onto a new showroom and office space located on 29-31 Great Portland Street, in the heart of Oxford Circus.
The online fast-fashion retailer will occupy the 4,375 sq ft premises following similar openings in Paris, Miami and Los Angeles.
The new space, set to open mid-April, will act as a private showroom welcoming the company’s vast list of influencers, press, celebrities, and stylists.
The office will house a content room, photo studio, workspace, meeting rooms and a showroom.
The new location will also act as a content creator hub, hosting events for influencers and celebrities, and providing a place for them to explore the brand, try on clothes, and create content.
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Prettylittlething marketing director Nicki Capstick said “We are thrilled to be opening another iconic showroom in the heart of London. Since our launch in 2012, we have built a strong portfolio of showrooms and are excited to expand our offering to the pool of talent we work with throughout the UK.
“Our UK-based team have grown rapidly over the past 11 years and this new space will allow us to bring the experience that our Influencers, Talent and press have in our international showrooms”.
PLT will be working with the production agency We Are Studio Dream on the fit-out.
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