Hunter has launched a new campaign starring Kate Moss to celebrate its 170 years.

Moss first started championing the brand over two decades ago, incorporating Hunter’s Original Tall Wellington Boot into her style.

Titled ‘Iconic by Nature’, the marketing drive looks to “honour the past while looking firmly towards the future”. It highlights countryside culture and the landscapes which inspired the brand.

“I’ve been a loyal fan of Hunter for years, ever since the festival where I wore them with way too short shorts and a waistcoat,” said Moss.

“I was just about to leave the house and heard it was already knee high in mud in the fields. I went to my trusted Hunter wellies in my closet. They were black and were tighter to the leg and they were waterproof. Bingo!”

At the centre of the campaign is its 170th anniversary collection which has two versions- the European version and the US/Canada version.

The European version features the170th anniversary original tall Wellington boot in hunter green, a faithful recreation of the first Original Tall, the downpour tall boot in black, elements neoprene Chelsea boot in black, the original women’s waterproof tartan jacket, unisex downpour Izzy PU hooded jacket and elements Lemhi sonic welded PU puffer jacket.

Each product was chosen around three pillars, innovation, contemporary and heritage. The pillars represent a chapter in the brand’s past, present and future.

The US and Canada collection features the original tall Wellington boot in black croco, Giania waterproof suede tall boot in chocolate brown and Maribel puffy snow bootie in brown.

Stefani Fleurant, executive vice president of marketing, sport and lifestyle at Authentic Brands Group, owner of the Hunter brand said: “Hunter has never had to choose between its heritage and cultural relevance. The two have always been connected.

“Kate embodies that in a way few people can. Her relationship with Hunter began organically more than two decades ago and became part of the brand’s story. Bringing her into our 170th anniversary is both a celebration of that history and a statement about where Hunter is going next.”

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