Thursday, February 21, 2019

Dixons Carphone will launch a mobile service


Dixons Carphone is planning to launch its own mobile service to customers, in partnership with Three‘s owner Hutchison Whampoa.

The retailer, which has been reporting consistently optimistic trading results as of late, has made the agreement in light of the increasing demand for connected devices.

Dixons Carphone already trades mobile contracts for UK mobile network O2, EE, T-Mobile and Vodafone across stores and online and the company has already outlined its aspirations to become a service provider for the Internet of Things (IoT), which will allow for domestic appliances and devices to connect to the world wide web, as it sees opportunities in the sector.

“We will have something different from what is available elsewhere in the market with a more personalised service for the mobile customer that will let them tailor their price, minutes and data to their changing needs,” Dixons‘ Chief Executive Officer for the UK & Ireland, Graham Stapleton, has said.

“We have been working with Dixons about how to serve customers buying connected products such as TVs, laptops and desktop computers” Stapleton added.

Customers buying to devices such as laptops, tablets, TVs, smart watches and wearables, and appliances from Carphone Warehouse or Dixons‘ Currys and PC World, will be able to take out a contract at the same time.

The mobile service, which is yet to be named, is expected to launch in summer, with a software platform for supporting the devices.

The company already sells mobile contracts for UK mobile networks EE, O2, Vodafone and T-Mobile at Carphone Warehouse stores and online.

The electricals giant believes servicing the Internet of Things market could be worth up to £5bn.