Bloom & Wild, the letterbox flower delivery service, has secured £2.5m in funding. The cash injection will aid its journey to becoming a dominant player in the online floristry sector.
The niche retailer is around 2 years old and as well as one-time orders, offers subscriptions for its monthly flower delivery boxes which package flowers in a tactful box that fits through the average letterbox. 70% of those orders are made via mobile devices which is where much of the growth capital will be invested.
Customers will be able to place orders in a matter of seconds and benefit from same day delivery in London, and next day delivery across the rest of the UK by the end of 2015.
“We want to make the customer experience as good as possible and get the Bloom & Wild message out to more people,” said Co-founder Aron Gelbard.
Bloom & Wild was one of the first companies in the UK to offer Apple Pay earlier this month and will “offer Android Pay as soon as it comes to the UK,” said Gelbard, adding that “ordering on mobile needs to be as easy as possible.
The round of funding was led MMC Venture and Camilla Dolan, who let it, said: “We see 1,500 business plans a year and a decent number are subscription businesses. The Bloom & Wild team innovate at every level of the supply chain in a way that benefits customers, which really set them apart.”
The start-up was seeking “less that the £2.5m”, added Gelbard said, but the round was oversubscribed.