Majestic Wine, the UK’s largest wine specialist with 213 stores and the recent owner of Naked Wines, once its smaller rival, has announced the launch of Naked Wines’ Click & Collect service across the UK. This will enable its 150,000 ‘Angel’ customers the option of collecting their wine free of charge from their local Majestic store.
Following the acquisition of Naked Wines in April 2015, the online crowd funded wine retailer, and in line with the strategy to share the complementary strengths of both businesses, Majestic Wine has been trialling Click and Collect in 22 stores across the UK for Naked Wines’ customers. To-date over 2,900 orders have been placed using the Click & Collect service. As a result of positive feedback, the service will now be rolled out across the country to all 213 Majestic Wine stores.
For no extra charge, Naked Wines’ customers can now choose to collect their delivery from any of Majestic’s stores, which will hold Naked Wines’ customers wine for up to five days. Alternatively, customers can still opt for home delivery, and in either case can select their preferred delivery day.
Naked Wines’ stock will remain separate from Majestic’s, so wines that have been crowd funded by Naked Wines “Angels” will still be exclusively available to them.
Rowan Gormley, Majestic CEO, commented: “Access to a national store network was one of the clear benefits for Naked Wines following the acquisition by Majestic, and it is great that we’ve been able to launch this service to Naked Wines’ customers so quickly. It is obvious to me that both businesses have much to offer one another and we are working on optimising even more of the complementary strengths between the two.”
Eamon Fitzgerald, Naked Wines’ UK Managing Director, added: “We’ve seen a strong take-up from customers – particularly for those living in city centres and work full time. We have been looking for a solution for some time, and Majestic’s national footprint and logistics expertise are ideal.”